profile

Dave -The Digital Strategy Professor

Most "digital marketing gurus" have never actually marketed anything.

Published 2 months ago • 1 min read

The Weekly Dispatch

@theDaveGroves

Most "digital marketing gurus" have never actually marketed anything.

They marketed themselves.

And they convinced you that's the same thing.

It's not.

There's a massive difference between building a personal brand around teaching marketing and actually doing the work of marketing a real product to a real audience that doesn't already follow you.

One is performance.

The other is business.

I've spent 25+ years doing the second one.

For brands. For clients. In classrooms. In boardrooms.

And here's what I know:

The loudest voices in digital marketing are often the least tested ones.

They grew fast in a specific window when growth was easy.

They turned that growth into a course about growth.

And now they're selling you the map to a territory that doesn't exist anymore.

The tactics that worked in 2020 don't work in 2026.

The algorithm that rewarded them is not the algorithm you're fighting today.

Before you buy the course, ask one question:

When did they last build something from scratch with no audience, no team, no existing platform?

If they can't answer that, they're not teaching marketing.

They're teaching mythology. Smoke and Mirrors

#DigitalMarketing #ContentCreator #Entrepreneur #MarketingStrategy #OnlineBusiness #PersonalBrand #CourseCreator #HotTake

Recent articles

Get the course that changed everything for me.
Embrace the Space. FREE 1:1 Mentoring from yours truly.

​Click and register today.​

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
​Unsubscribe · Preferences​

Dave -The Digital Strategy Professor

I help everyday people escape the 9to5. Teaching digital marketing and affiliate programs. 💰 Subscribe and Learn How NOW! 📧

Most people think staying ahead online is about luck or the latest tool. It’s not. It’s about strategy — knowing what works, why it works, and what’s coming next. I break down digital marketing, AI, and innovation into simple, actionable insights you can actually use. Whether you’re building income streams or just trying to keep up with where the world is heading… you’re in the right place. No hype. No fluff. Just the stuff worth knowing.👉 Sign up for the newsletter and stay ahead of the curve.

Read more from Dave -The Digital Strategy Professor

The Digital Strategy Professor If you've ever Googled, "How to make money online" ... I just dropped a short video that I think you're really going to want to watch. It's about the ways I believe are the biggest opportunities to make money online right now in 2026 — and honestly, they're not complicated. They're just underused by the people who need them most. You don’t need experience.You don’t need a following.You don’t need to dance on camera.You need ONE phone, ONE skill, and ONE...

24 days ago • 1 min read

The Digital Strategy Professor Get back your time, for real DOWNLOAD A FREE TRAINING Hey, Whether you found me through a webinar, a video on Instagram, or something I posted on TikTok — at some point something I said made you think: yeah, I want more of that. Maybe it was the idea of building income online that doesn't require trading all your time for it. Maybe it was just the feeling that there's a way to make this work that nobody's fully laid out for you yet. Either way, I want to make...

about 1 month ago • 1 min read
a man wearing a mask and sitting at a desk with a laptop

The Weekly Intelligence theDaveGroves.com I want to talk to you about something that’s happening right now that most people haven’t noticed yet. But they will. And by then it’ll be too late to get ahead of it. Here’s the headline: Google’s AI Overviews just gutted organic search traffic. New data out this week shows that click-through rates on queries with AI-generated summaries dropped from 19.7% to 6.34%. (Source: Verkeer Digital Marketing Industry Report, March 2026) Read that again....

2 months ago • 3 min read